Brändi maksaa ja ehkä vielä joskus 2-3 vuotta sitten pystyi perustelemaan Sonyn valintaa tiettyjen ominaisuuksien perusteella valtavasta hinta erosta huolimatta. Toisaalta kilpailijat ottaneet kiinni tietyissä asioissa ja monessa jo hieman menneet ohikin.
The LG G5 OLED is better overall than the Sony BRAVIA 8 II OLED. The LG is the much brighter TV overall, so it delivers more impactful highlights in HDR and overcomes a lot more glare in a well-lit room. The LG also does a superior job of retaining its black levels and color saturation in a bright room. When it comes to gaming performance, the LG is better since it provides lower input lag, up to 4k @ 165Hz, 4 HDMI 2.1 ports, and supports FreeSync. On the other hand, the Sony has the advantage when it comes to color vibrancy and gradient handling due to its QD-OLED panel.